With no progress or significant news about the NBA lockout, Orlando Sentinel’s Shannon Owens shares this nice article.
Memo to David Stern, Billy Hunter, Derek Fisher and the NBA stars – the public needs to hear from you.
If you’re like me, then maybe you’ve noticed the leaders in the labor negotiations have been eerily quiet. Even more peculiar is how silent the NBA stars have been when it comes to fighting against hard salary caps in the 2011 NBA lockout.
Stars like Patrick Ewing and Alonzo Mourning were on the front lines for players in the 1998-99 lockout. But that clearly hasn’t been the case this time around.
We’ve heard a lot of talk about overseas teams the league’s most recognizable players are considering taking their talents to. We’ve heard little to nothing about the issues in the lockout and – most important – where these players stand.
Considering the fact that small businesses and those individuals working for the team are the most negatively impacted by labor unrest, the public has a right to know.
Here’s an excerpt from his upcoming column.
NBA stars couldn’t get enough of the limelight this past season. So much so, in fact, that I sometimes wondered if LeBron James and ESPN President George Bodenheimer were secret cousins.
Carmelo Anthony and his wife bombarded the public with their new marriage on a reality show and even had a guest spot on ABC’s popular daytime show, “The View.”
Dwight Howard sold us McDonald’s hamburgers and Adidas shoes with his mile-wide grin. Among LeBron James’ many hit-or-miss media moments last season, he even debuted a cartoon series about his life – because we clearly don’t know enough about his world.
Today’s NBA stars are better than anyone else in professional sports when it comes to being vocal about self-promotion and branding. They’re even smart enough to export their brand across the world to places like China and Turkey.
But when it comes to fighting against owners in the 2011 NBA lockout, they’ve been surprisingly quiet.
The bottom line? The fans has the right to know what’s really going on with the NBA.
The sooner this labor dispute is resolved, the better it is for the league.
You hear me Mr. Stern?